Sol Bodega — Brand Identity, Digital Design & Visual Direction
I led the visual identity and digital design for Sol Bodega, a wellness brand rooted in herbal remedies and holistic coaching. The goal was to create a bold, vibrant brand system that honored the accessibility and spirit of Bronx bodegas while reflecting the warmth and energy of natural healing.
Working closely with the founder and art director, I developed a brand identity inspired by the Sun's radiant essence—featuring earthy colors, symbolic patterns referencing chakras and cairns, and expressive visual storytelling.
My work included logo design, custom brand patterns, packaging elements, photography direction, and a user-friendly website designed to showcase Sol Bodega’s herbal teas, coaching services, and wellness content.
The result is a distinct and soulful brand that feels grounded, uplifting, and accessible—connecting deeply with its audience and standing out in the wellness space.
See the website here solbodega.com
Art Director: Jac Kirby, 7 Layer Studio