I led the design and execution of Dataminr’s social campaigns—spanning corporate, product, and internal initiatives—with a focus on driving engagement and strengthening brand relevance.
Projects included full visual identities for Out of Office for Impact—a LinkedIn carousel series highlighting how employees use their volunteer time off, shared under #TeamDataminr—Summer Watchlist, a binge-worthy content campaign inspired by streaming platforms like Netflix that reimagined our top customer stories, expert-led webinars, and real-time intelligence insights for long-weekend viewing and on-the-go audiences, Cybersecurity Awareness Month, and Content Lab Spring Edition.
Each campaign featured its own logo, look and feel, and was crafted in collaboration with the social media manager and marketing partners to ensure alignment, clarity, and emotional resonance.
The work helped position Dataminr as a more human, values-driven AI company—resulting in greater visibility, internal pride, and stronger audience connection.