Momentum – SKO 2025 Event Identity & Design
I led the visual identity and full design execution for Momentum, Dataminr’s 2025 Sales Kickoff event in Nashville. Created in close collaboration with internal brand, marketing, and events teams, the concept embodied energy, rhythm, and forward movement—reflecting the company’s growth and sales vision for the year ahead.
The project included custom branding, event logo, stage visuals, presentation templates, social teasers, and digital content. I also provided art direction to an external agency for on-site experience design and key signage moments, ensuring cohesion across all physical and digital touchpoints.
This unified, high-impact visual system energized attendees, aligned cross-functional teams, and helped establish Momentum as a defining internal milestone.arked team alignment and set the tone for a powerful year ahead.