SKO 2020 — Nashville Music Poster-Inspired Event Branding
I led the design and execution of Dataminr’s 2020 Sales Kickoff event branding, which took place in Nashville and drew inspiration from the city’s rich music heritage. The visual identity embraced bold typography and graphic elements reminiscent of vintage music posters, creating a lively and fun atmosphere that broke away from the typical corporate style while remaining aligned with Dataminr’s brand guidelines.
This approach brought a fresh, creative energy to the event experience, resonating with attendees and celebrating the unique spirit of Nashville through design.