Dataminr SKO 2025 — Momentum

Role: Lead Brand Designer
Focus: Event branding, visual identity, art direction

Overview:
Led the creative direction and full design execution for Momentum, Dataminr’s 2025 Sales Kickoff event in Nashville. The event celebrated growth, collaboration, and the company’s forward trajectory, bringing teams together under a shared vision for the year ahead.

Creative Approach:
Developed a visual identity centered on energy, rhythm, and motion — a metaphor for momentum and progress. The branding captured a sense of dynamic acceleration through layered gradients, expressive typography, and flowing compositions, symbolizing Dataminr’s evolving innovation and impact.

Key Deliverables:

• Designed the event logo, stage visuals, presentation templates, social teasers, and digital content.

• Directed an external agency on on-site experience design and environmental graphics to ensure a cohesive visual language across all touchpoints.

• Partnered closely with brand, marketing, and events teams to align creative execution with the company’s strategic messaging.

Impact:
Delivered a unified, high-impact event identity that energized attendees, strengthened cross-functional alignment, and set an inspiring tone for the year ahead — establishing Momentum as a defining internal milestone for Dataminr.