Sol Bodega — Brand Identity & Digital Experience

Role: Lead Designer (under Art Director Jac Kirby, 7 Layer Studio)
Focus: Brand identity, visual direction, digital design

Overview:
Led the creation of Sol Bodega’s brand identity and digital presence, a wellness brand rooted in herbal remedies and holistic coaching. The goal was to design a bold, vibrant system that honored the accessibility and spirit of Bronx bodegas while reflecting the warmth and energy of natural healing.

Creative Approach:
Developed a sun-inspired visual identity with earthy tones, symbolic patterns referencing chakras and cairns, and expressive storytelling elements. The brand system emphasizes vibrancy, approachability, and soulful connection, bridging wellness heritage with modern design sensibilities.

Key Deliverables:

• Designed logo, custom brand patterns, packaging elements, and digital assets.

• Directed photography and digital storytelling, ensuring consistency across website, social, and wellness content.

• Created a user-friendly website showcasing herbal teas, coaching services, and wellness resources.

Impact:
Delivered a distinct, soulful brand experience that resonates deeply with the audience, stands out in the wellness space, and embodies accessibility, warmth, and energy.