Sol Bodega — Brand Identity & Digital Experience

Role: Lead Designer (under Art Director Jac Kirby, 7 Layer Studio)
Focus: Brand identity, visual direction, digital design

Overview:
Led the creation of Sol Bodega’s brand identity and digital presence, a wellness brand rooted in herbal remedies and holistic coaching. The goal was to design a bold, vibrant system that honored the accessibility and spirit of Bronx bodegas while reflecting the warmth and energy of natural healing.

Creative Approach:
Developed a sun-inspired visual identity with earthy tones, symbolic patterns referencing chakras and cairns, and expressive storytelling elements. I explored how those elements and stacking forms could translate into a visual language that feels both ancestral and contemporary. The brand system emphasizes vibrancy, approachability, and soulful connection, bridging wellness heritage with modern design sensibilities. It creates a visual world that feels rooted, intentional, and emotionally resonant.

Key Deliverables:

• Designed logo, custom brand patterns, packaging elements, and digital assets.

• Directed photography and digital storytelling, ensuring consistency across website, social, and wellness content.

• Created a user-friendly website showcasing herbal teas, coaching services, and wellness resources.

Impact:
Delivered a distinct, soulful brand experience that resonates deeply with the audience, stands out in the wellness space, and embodies accessibility, warmth, and energy.