Wagsy — Brand Identity & Illustration Design

Role: Designer (under Art Director Rachel Zorel, 7 Layer Studio)
Focus: Brand identity, illustration, visual storytelling

Overview:
Developed the complete brand identity for Wagsy, a direct-to-consumer pet medication and wellness company dedicated to making pet medicine enjoyable and supporting local animal shelters through charitable donations.

Creative Approach:
Crafted a playful yet professional visual system including logo, brand mark, and illustration style to reflect Wagsy’s approachable, trustworthy, and friendly personality. The identity balances charm and credibility, ensuring it resonates with pet owners while conveying the brand’s care-driven mission.

Key Deliverables:

• Logo and brand mark design

• Custom illustration system supporting brand storytelling

• Visual language applied across packaging, digital, and marketing assets

Impact:
The project earned 1st place in the 2022 NJ AD Club & American Graphic Design Branding Awards, establishing Wagsy as a memorable, trusted, and engaging brand in the pet wellness space.