Pinterest GSC — Internal Event Branding

Role: Lead Designer (under Art Director Felicia Neuhof)
Focus: Experiential branding, environmental design, motion graphics

Overview:
Developed the full visual identity and experience design for Pinterest’s internal event, GSC — a celebration of creativity and collaboration across the company. The concept centered on the iconic rounded rectangle of a Pin, used as a dynamic shape language to unify all event touchpoints.

Creative Approach:
Built the system around playful interaction and movement, reflecting the exploratory spirit of Pinterest. Designed a vibrant, uplifting visual language where typography interacts with pin shapes — letters swing, overlap, and connect to evoke the joy of creative discovery.

Key Deliverables:

• Animated directional screens to guide attendees, adding energy and delight to wayfinding moments.

• Comprehensive environmental graphics throughout the venue, balancing bold color with human warmth.

• Poster wall installation featuring inspiring text behind a live poet, designed to double as take-home art prints.

• “Pingo” (Pinterest Bingo) — an interactive game concept with a tagline “Dreams begin with Pins” to encourage participation and connection.

Impact:
Created a cohesive, emotionally resonant event identity that turned an internal conference into a memorable brand experience — reinforcing Pinterest’s mission to inspire creativity through play and connection.