Dataminr — Evolving the Website Experience

Role: Lead Brand & Web Designer
Focus: Digital experience, brand storytelling, interactive design

Overview:
Redesigned key sections of Dataminr’s website — including the homepage, demo page, and partner page — to visually communicate the company’s mission: bringing clarity out of a world of noise and constant motion.

Creative Approach:
Crafted a calm, open, and human-centered digital experience through generous white space, balanced layouts, and rounded design elements, reflecting the clarity and accessibility Dataminr delivers. Introduced motion and interactive elements on the homepage header to engage users and reinforce the brand narrative.

Key Deliverables:

• Refined homepage, demo page, and partner page to align with Dataminr’s visual and experiential identity.

• Introduced interactive motion elements to enhance engagement and highlight real-time intelligence.

• Maintained brand consistency while elevating the digital experience to feel modern, approachable, and forward-thinking.

Impact:
Created a website that embodies Dataminr’s vision, offering a clear, engaging, and future-forward experience that resonates with users and strengthens the brand’s credibility in fast-moving, high-stakes markets.