Dataminr SKO 2020 — Nashville Music Poster-Inspired Event

Role: Lead Designer
Focus: Event branding, experiential design, visual identity

Overview:
Led the design and execution of Dataminr’s 2020 Sales Kickoff event branding in Nashville, drawing inspiration from the city’s rich music heritage. The goal was to create a vibrant, engaging visual identity that energized attendees while reflecting the brand’s personality.

Creative Approach:
Developed a visual system inspired by vintage music posters, combining bold typography, graphic motifs, and playful layouts. This approach broke away from traditional corporate aesthetics while maintaining alignment with Dataminr’s brand guidelines.

Key Deliverables:

• Event branding and logo design

• Environmental graphics and signages

• Presentation templates and digital assets

Impact:
Delivered a fresh, creative event identity that resonated with attendees, infused the experience with Nashville’s unique spirit, and strengthened engagement while celebrating Dataminr’s brand in a lively, memorable way.