Good Bottle — Brand Identity & Illustration

Role: Designer (under Art Director Rachel Zorel, 7 Layer Studio)
Focus: Brand identity, illustration, pattern design

Overview:
Developed the brand identity, illustration system, and custom patterns for Good Bottle, New Jersey’s first zero-waste refill shop dedicated to sustainability and eco-friendly living. The design needed to communicate the brand’s mission while engaging a conscious, community-minded audience.

Creative Approach:
Created vibrant, thoughtful visuals that reflect Good Bottle’s values of reducing waste and promoting conscious consumption. The identity system combines playful illustration with functional design elements to create a memorable, approachable brand experience.

Key Deliverables:

• Logo and visual identity system

• Illustration style and custom brand patterns

• Brand application across packaging, digital, and environmental touchpoints

Impact:
The project was recognized with a 2019 Graphic Design USA Award in the Brand Identity category, establishing Good Bottle as a visually distinct and socially responsible brand.y