Dataminr — Organic & Paid Social Campaigns

Role: Lead Designer
Focus: Social campaign design, brand storytelling, audience engagement

Overview:
Led the design and execution of Dataminr’s social campaigns across corporate, product, and internal initiatives, with the goal of driving engagement, strengthening brand relevance, and showcasing the company’s human-centered approach to AI.

Creative Approach:
Developed distinct visual identities and campaign systems tailored to each initiative, ensuring clarity, alignment, and emotional resonance. Collaborated closely with social media managers and marketing partners to translate complex topics into engaging, visually compelling storytelling.

Key Campaigns:

• Out of Office for Impact: LinkedIn carousel series highlighting employee volunteer activities (#TeamDataminr)

• Summer Watchlist: Streaming-inspired content campaign reimagining top customer stories

• Cybersecurity Awareness Month and Content Lab Spring Edition: Informative, engaging campaigns highlighting real-time intelligence and thought leadership

Impact:
Positioned Dataminr as a human, values-driven AI brand, boosting internal pride, increasing visibility, and strengthening audience connection across platforms.