Dataminr — Elevating the Brand
on the Global Stage

Role: Lead Brand Designer
Focus: Experiential branding, environmental design, global event presence

Overview:
As part of Dataminr’s design team, I led the creative direction for the brand’s presence at major global technology and security events — including BlackHat, RSA, Infosec, GSX, and conferences across Australia, Germany, and France. The goal was to create an event identity that reflected Dataminr’s innovation in real-time AI intelligence while remaining approachable and human-centered.

Creative Approach:
I refreshed the visual language with a vibrant, modern color system and a modular design framework that ensured brand consistency while allowing each event to express its own character. Inspired by Dataminr’s global impact, I introduced a stylized globe motif as the central graphic element — symbolizing connection, awareness, and intelligence in motion.

Key Deliverables:

• Designed booth environments, signage, swag, and digital displays adaptable for various event scales and regions.

• Developed a flexible design system integrating motion, color, and form to communicate AI innovation clearly and confidently.

• Collaborated closely with event and marketing teams to align design strategy with storytelling and audience engagement goals.

Impact:
Created a unified and elevated global event presence that strengthened Dataminr’s international brand recognition and positioned it as a forward-thinking leader in AI-powered insights.