Dataminr DEI Report — Design, Strategy & Execution

Role: Lead Designer & Strategic Partner
Focus: Report design, visual storytelling, brand-aligned communication

Overview:
Led the design and strategic direction of Dataminr’s DEI Report, highlighting the company’s commitment to diversity, equity, and inclusion while fostering internal accountability and positive change. Developed in close collaboration with the DEI, communications, and brand teams, the report balanced data-driven insights with human-centered storytelling.

Creative Approach:
Established a visual system using bold circular motifs, vibrant color palettes, and human-focused imagery to communicate inclusivity, progress, and unity. Infographics were designed for clarity, accessibility, and engagement, while narrative elements, supported by employee stories and testimonials, brought the data to life in a relatable, compelling way.

Key Deliverables:

• Full design and layout of the DEI report across print and digital formats.

• Directed interactive elements to enhance usability and engagement across platforms.

• Created a cohesive visual language that aligns with Dataminr’s brand identity while emphasizing values-driven storytelling.

Impact:
Delivered a visually striking, strategically aligned report that reinforced Dataminr’s DEI commitments, strengthened internal and external trust, and positioned the report as both an informative resource and an inspiring storytelling platform..