Shopify Unite — Annual Partner & Developer Conference

Role: Designer (under Art Director Debbie Yeh)
Focus: Event branding, experiential design system, cross-platform visuals

Overview:
Developed the complete event branding and design system for Shopify Unite, Shopify’s annual conference that unveils new product innovations to its global community of partners and developers. The year’s theme, “Uniquely Powered by You,” celebrated the people behind the platform — the creators shaping the future of e-commerce.

Creative Approach:
Translating the message of empowerment and collaboration into a bold visual identity, I designed a system that merged human connection with technological precision. The look and feel emphasized individuality within unity — reflecting how Shopify provides the tools, while its community powers the revolution.

Key Deliverables:

• Designed stage and environmental graphics, ensuring visual cohesion from physical spaces to digital screens.

• Created signage, digital assets, and print materials unified by a strong typographic and color framework.

• Built a scalable design system adaptable across motion, web, and environmental applications.

Impact:
Delivered a future-focused, emotionally resonant event identity that energized Shopify’s ecosystem and positioned the brand as both empowering and community-driven.