Facebook Analog Research Lab —
SXSW Event Design

Role: Designer (under Art Director Wendy Strauss)
Focus: Print and digital design, experiential graphics

Overview:
Contributed to the Facebook Analog Research Lab, an initiative fostering creativity, innovation, and community through art and design, for the Facebook Art House event at SXSW.

Creative Approach:
Applied the existing dot pattern and color block branding system to create cohesive, visually engaging materials that enhanced the event experience. Designs emphasized clarity, vibrancy, and the playful, innovative spirit of the initiative.

Key Deliverables:

• Print graphics and signage for the event space

• Digital invitation design

• Applied branding consistently across experiential touchpoints

Impact:
Delivered integrated, on-brand visuals that supported the event’s mission to engage attendees creatively, strengthen community connections, and showcase Facebook’s commitment to innovation in art and design.